Logo

Expert Trademark Services

Logo’s can become a valuable asset to your business.

Consider these three benefits a Logo offers to your business :

  • A Logo helps make a generic name unique : If your name is merely descriptive and/or geographic, the addition of a Logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for – setting yourself apart from others in your industry.
  • Gives your product or service a “personality” : How can a product line or service have “personality?” Think of virtually any famous name and what it would lose if their Logo did not exist. Imagine if McDonald’s didn’t have the ‘golden arches’ or Nike’s ubiquitous ‘swoosh’ never existed? Would their brands be as strong today if that image wasn’t imprinted on the minds of most consumers? Would those brands have the same “personality” based on name alone?
  • Logo’s establish brand identity : One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people’s minds a lot easier than mere words. By integrating a name and Logo together, you’re that much closer to getting that customer to remember you and to call you again.

Consider all of the above when it comes time to make a decision about a Logo. If you do decide to use a Logo, you’ll want to ensure that no other party already owns rights to the same or similar Logo.


Scattered Assets?
Free intellectual property audit, more the merrier.

Common trademarks include business names, slogans and logo designs. Older and larger companies accumulate valuable Intellectual Property assets without sometimes taking care to properly research, trademark, periodically protect and renew State or USPTO continued use applications. Over years of time some marks may be forgotten, deadlines missed to file incontestability of a given mark, infringer’s may be allowed to eat at your rights – ultimately resulting in Acquiescence, or giving up rights to an infringer, thereby losing your valuable trademark to them. Call us for a detailed, in depth, FREE review of your Intellectual Property – and FREE written report weighted towards your needs, constraints and future plans. We’ll determine a concise plan of action and explain why and when each step should be undertaken to conserve your marks and conserve your cash. The more marks you have, the greater discount you’ll be offered! Call us today!


Don’t lose your trademark!

If you have an existing Trademark or just Common Law rights merely by using your business name, slogan or logo over time – be aware that you will give rights to another business simply by doing nothing for 6 years. Acquiescence happens by doing nothing, and not enforcing your rights over a 6 year period. To prevent this disaster, we urge periodic comprehensive research every 2-3 years -or- our regular Federal and State trademark monitoring services, including a FREE Common Law search if you purchase three 6 month cycles = 18 months of trademark monitoring. We offer both. Call us to discuss!

Having a trademark will achieve added protection against other companies’ future names, slogans or logos that are conflicting or even merely similar in sound, appearance or meaning, as well as ownership rights as protected by the USPTO. Having a trademark makes it much easier to protect your intellectual property, when you can simply show your registered or pending USPTO trademark.

A trademark is like having a silent attorney actively protecting your intellectual property 24 hours a day!

USPTO Federal trademarks last 10 years, and are indefinitely renewable every 10 years. In the 5th year, after registration some work must be done at the USPTO. A Section 8 for your Declaration of Continued Use and your recommended Section 15 Incontestability forms are due to keep your Federal Trademark alive.

In Canada, CIPO trademarks last 15 years, before renewal is needed.

You still need to actively protect your intellectual property, because the USPTO or CIPO will not do that for you. We offer a monitoring service or we recommend that you should run your comprehensive research every 2 to 3 years to find infringing companies to your property.

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Disclaimer : TradeMark Express has 5 trademark attorneys who offer attorney-client privilege and work product doctrine. The information provided in this web site is not legal advice, but general information on legal issues commonly encountered. TradeMark Express is not a law firm and is not a substitute for an attorney or law firm. Communications between you and TradeMark Express staff members are protected by our Confidential Privacy Policy.