Authors Who Recommend TradeMark Express.


Trademark: Legal Care for Your Business and Product Name

By Stephen Elias & Kate McGrath

Reviewer : A reader from Nashville, TN writes:

Nolo Press has recommended TradeMark Express in it’s line of trademark books since 1994.

“If I’d read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today’s global, electronic marketplace, it’s absolutely essential the name of your business be strong, well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.”


Building an Import/Export Business, 2nd Edition

By Kenneth D. Weiss

Reviewer : P. Grangier from Los Angeles, CA, writes:

“Written simply with practical scenarios and information. This is the book to start with but you will find yourself referring to it often later also, years later. Import/export courses are hard to find – mostly learned from experience in the industry or by reading. We feel this is the best book on importing AND exporting available in the USA.”


Complete Idiot' s Guide to New Product Development

By Edwin E. Bobrow

Reviewer: Steve from Arlington Heights, IL writes:

“This book lives up to its billing as providing quick and easy guidance, having idiot-proof steps and offering down to earth advice. It’s ideal for the novice to become acquainted with new product development because it gives the reader a complete overview of it. However, it will be of little help to the seasoned practitioner or someone looking for in-depth information about an aspect of new product development. The only shortcoming of the book was in Chapter 20 about product naming. While this chapter gives an overview of nuances, it does not clarify the few key points needed to have an outstanding name for a new product. Nevertheless, on the whole this book is good for the basics and I would recommend it for this reason.”