Author: Michael Landis

Descriptive Trademarks

Descriptive Trademarks The title here is a bit misleading as descriptive words are not typically allowed to be registered on the USPTO's trademark Principal Register. Let's back up a little... One of the main points (some would argue THE main point) of having a Federal trademark is to have exclusive rights to a name, a...

Trademark International Classes

Trademark International Class - Classes 32 & 33 - Light Beverages - Wines and Spirits All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let's take a closer look at a group of these trademark classes - classes 32 & 33....

Trademark International Class

Trademark International Class - Class 35 - Advertising and Business Services All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let's take a closer look at one of these trademark classes - class 35. What is International Class 35 All About?...

Arbitrary Trademarks

Arbitrary Trademarks The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available….