The TradeMark Express Guide

Flaw #1: Sound

Similarity in sound is one factor in determining whether there is a likelihood of confusion between marks

Read here for how the USPTO search engine misses sound similarities

Flaw #2: Appearance

Similarity in appearance is one factor in determining whether there is a likelihood of confusion between marks.

Read here for how the USPTO search engine misses appearance similarities

Flaw #3: Meaning

Similarity in meaning or connotation is another factor in determining whether there is a likelihood of confusion between marks.

Read here for how the USPTO search engine misses meaning similaritiess

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