Trademark Your Logo

Logos – we see them everywhere. But you're likely wondering if you need one. Here are three key benefits to keep in mind:

1. Helps make a generic name unique: If your name is merely descriptive and/or geographic, the addition of a logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for – setting yourself apart from others in your industry.


2. Gives your product or service a "personality": How can a product line or service have "personality?" Think of virtually any famous name and what it would lose if their logo did not exist. Imagine if McDonald's ® didn't have the 'golden arches' or Nike's ® ubiquitous 'swoosh' never existed? Would their brands be as strong today if that image wasn't imprinted on the minds of most consumers? Would those brands have the same "personality" based on name alone?


3. Establishes brand identity: One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people's minds a lot easier than mere words. By integrating a name and logo together, you're that much closer to getting that customer to remember you and to call you again.

You'll need to ensure that no other party already owns rights to the same or similar logo. This entails a comprehensive search of the Federal trademark design files. It is every business owner's responsibility to make sure that the logo they're using is legally available. Only comprehensive research will tell you that.

Then if research proves clear, you can decide about filing for a Federal trademark & obtaining exclusive rights to the logo within your industry.

There are several advantages that are relevant to any business owner:

• The right to use the ® symbol to demonstrate Federally registered ownership of your name


• A legal presumption to the logo as well as nationwide exclusive rights to the logo as it's used to identify your products and/or services


• Establishing brand identity, which is an asset for every business

TradeMark Express ® will comprehensively research your logo as well as prepare and submit your Federal trademark application.