Trademark Newsletter
The TradeMark Express Guide
How to Choose a Business Name:
Part Three - Know Your Message / Personality

While the concept of The Message and The Personality of a business are slightly different, there are enough commonalities to discuss them in one post.

Remember the good old days in school when you'd use a definition to start a paper? Well, the tried and true is that for a good reason.

Click Here to Learn About Choosing a Business Name


How to Choose a Business Name:
Part Four - Know if the Name is Available

A common mistake many new business owners make is assuming that their business name is available simply because:

  • the domain name was available
  • the fictitious name was available
  • the corporate name was available
  • internet research showed the name was available
  • yellow page research showed the name was available

How Do I Find Out If My Business Name is Available?


How to Create a Business Name:
Brainstorming Tips
What are the "types" of names you like? Think about words in their simple forms, e.g. adjectives, Latin roots, mythological names, etc. Compile a listing of the types and then seek out resources, such as books or sites, which specialize in those types.

How Do I Create a Business Name?


Regards,
Shannon Moore
General Manager, TradeMark Express

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