How to Create a Business Name

How to Create a Business Name: Brainstorming Tips

Now that we've gone over extensively how to choose a business name, let's talk a bit about creating a business name.

Here are a few things to keep in mind:

1. Keep your industry, your clients/customers, and your advertising plan in mind.


2. The more unique and distinctive a name, the higher the chances that the name is legally available for use. And the higher the chances of obtaining the trademark.


3. Think of your business as having a personality. What kind of image do you want your business to portray?


4. Read our 4 part series on choosing a business name.

Specific brainstorming tips:

Think about what you want but more importantly, think about what you DON'T want. If you don't want a 3-word name, don't bother with those. If you don't want non - English words, don't bother with those and so on and so forth.

What are the "types" of names you like? Think about words in their simple forms, e.g. adjectives, Latin roots, mythological names, etc. Compile a listing of the types and then seek out resources, such as books or sites, which specialize in those types.