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The TradeMark Express Blog |
Likelihood of Confusion: Meaning
When Applications Go Wrong
Jackpot! Gambling Themed Trademarks
What You Don't Want to See
How to Trademark Your Clothing Line
How to Protect Your Great Idea
What the world really needs is more love and less paperwork.
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TradeMark Express Discovers McCain
Winning '08 Presidential Trademark Race
Obama for America logo design mark.
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Consider these three benefits a Logo offers to your business:
- A Logo helps make a generic name unique: If your name is merely descriptive and/or geographic, the addition of a Logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for - setting yourself apart from others in your industry.
- Gives your product or service a "personality": How can a product line or service have "personality?" Think of virtually any famous name and what it would lose if their Logo did not exist. Imagine if McDonald's didn't have the 'golden arches' or Nike's ubiquitous 'swoosh' never existed? Would their brands be as strong today if that image wasn't imprinted on the minds of most consumers? Would those brands have the same "personality" based on name alone?
- Logos establish brand identity: One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people's minds a lot easier than mere words. By integrating a name and Logo together, you're that much closer to getting that customer to remember you and to call you again.
Consider all of the above when it comes time to make a decision about a Logo. If you do decide to use a Logo, you'll want to ensure that no other party already owns rights to the same or similar Logo.
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If you have an existing Trademark or just Common Law rights merely by using your business name, slogan or logo over time - be aware that you will give rights to another business simply by doing nothing for 5 years. Acquiescence happens by doing nothing, and not enforcing your rights over a 5 year period. To prevent this disaster, we urge periodic comprehensive research or our year round monitoring service. We offer both. Call us to discuss! |
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Having a trademark will achieve added protection against other companies' future names, slogans or logos that are conflicting or even merely similar in sound, appearance or meaning, as well as ownership rights as protected by the USPTO. Having a trademark makes it much easier to protect your intellectual property, when you can simply show
your registered or pending USPTO trademark.
A trademark is like having a silent attorney actively protecting your intellectual property 24 hours a day! Trademarks last 5 years, and are indefinitely renewable in the 5th year, then the 10th year, then every 10 years after that. You still need to actively protect your intellectual property, because the USPTO will not do that for you. We offer a monitoring service or we recommend that you should run your comprehensive research every 2 years to find infringing companies to your property. |
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