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TradeMark Express BlogA blog about a variety of issues pertaining to trademarks written in a non-legalese way.

Descriptive Trademarks

Descriptive Trademarks The title here is a bit misleading as descriptive words are not typically allowed to be registered on the USPTO's trademark Principal Register. Let's back up a little... One of the main points (some would argue THE main point) of having a Federal trademark is to have exclusive rights to a name, a...

Arbitrary Trademarks

Arbitrary Trademarks The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available….

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