Descriptive Trademarks The title here is a bit misleading as descriptive words are not typically allowed to be registered on the USPTO's trademark Principal Register. Let's back up a little... One of the main points (some would argue THE main point) of having a Federal trademark is to have exclusive rights to a name, a...
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TradeMark Express will comprehensively research your name, slogan or logo, analyze the results, provide you with an attorney, if necessary, and prepare and submit your Federal USPTO trademark application for one low fee.
What is a TradeMark?
A “registered trademark”, or ®, refers to a name, slogan or logo that has been officially registered with the United States Patent and Trademark Office – USPTO. Each State also offers trademark protection from their Secretaries of State offices.
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Trademark International Class - Classes 32 & 33 - Light Beverages - Wines and Spirits All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let's take a closer look at a group of these trademark classes - classes 32 & 33....
Arbitrary Trademarks The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available….
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